on Bloggers and the Global Mashup Fantasy (Jason Epstein)

“Though bloggers anticipate a diversity of communal projects and new kinds of expression, literary form has been remarkably conservative throughout its long history while the act of reading abhors distraction, such as the Web-based enhancements—musical accompaniment, animation, critical commentary, and other metadata—that some prophets of the digital age foresee as profitable sidelines for content providers.

The most radical of these fantasies posits that the contents of the digital cloud will merge or be merged—will “mash up”—to form a single, communal, autonomous intelligence, an all-encompassing, single book or collective brain that reproduces electronically on a universal scale the synergies that occur spontaneously within individual minds. To scorn a bold new hypothesis—the roundness of the earth, its rotation around the sun—is always a risk but here the risk is minimal. The nihilism—the casual contempt for texts—implicit in this ugly fantasy is nevertheless disturbing as evidence of cultural impoverishment, more offensive than but not unrelated to the assumption of e-book maximalists that authors who spend months and years at their desks will not demand physical copies as evidence of their labors and hope for posterity.”

–from “Publishing: The Revolutionary Future” by Jason Epstein
found in The New York Review of Books (v LVII, n 4)

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